Below is an intro to some current trends and habits in tv and content consumption.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the way in which individuals are getting their news is also shifting. Individuals are increasingly turning towards online news sources, rather than watching TV, to discover the latest worldly affairs. However, concurrently, due to a consistent circulation of information, people are becoming overwhelmed by huge amounts of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and easier to observe. Nowadays it is common to find news channels that have large followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been important for supplying individuals with trusted and verified news sources, in a format they can easily identify with.
Recently, with the rise of digital content, the way in which individuals take in content has evolved considerably. For many years, conventional television was the main source of family home entertainment for most people. However, since the advancement of streaming platforms, many audiences are turning away from scheduled tv, especially among younger people. Instead, worldwide media content analysis reveals that more individuals are purchasing memberships to streaming services, which strongly evidences the shift in audience consumption habits. These services are popular for enabling people to view the programs and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the marketplace.
In the existing digital age, mobile phones have come to be one of the most popular instruments that individuals are using to watch videos and gain access to media. These days, many social media networks are providing limitless feeds of brief, successive videos, that are growing in appeal among smartphone users. read more In fact, statistics reveal that that globally, mobile content viewing is on the rise, revealing that short form media is among the fastest growing media trends today. These platforms permit users to see a variety of personalised content and react instantly, making these videos a lot more interesting and addictive than traditional content. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Consequently, this pattern is changing the way individuals are proactively seeking for and expecting to get information, in a faster, shorter and more visual format.